How to ensure effective customer service standards

Another insight into the excerpts from the eBook which I am in the process of writing on the most common customer services mistakes that the organizations make while serving its customers.

Often there are concerns shown on the fact that an organization is losing the loyalty of its valued customers and the deteriorating customer service standards are impacting the growth of the organizations bottom line. There is a need felt to upgrade the standards and often steps are initiated with a hope to resolve the internal problems and correct the situation. More often than not, the steps which are initiated tend to complicate the matter even further rather than contributing in correcting the situation. The question is what are the most common mistakes that the companies need to aware off not committing?

# 1) Increase in the number of employees to improve the customer service standards

This is the most common mistake that is committed by organizations. The people at the top believe that by increasing their work force they will be able to provide its customers better customer services standards. In actual terms, increasing the number of employees does not impact the situation even a wee bit until and unless the work force is provided with adequate training and skill up gradation opportunities. Maintaining an effective training and skill up gradation program will ensure that the employees are up to date with the latest industry trends, have requisite knowledge base to know about the various ways to know what their customers needs are and serve them accordingly in order to provide exceptional service and raise the customer service standards of the organization.

Further efficient training programs also ensure complete employee participation and the employees feel wanted and cared for in an organization. It is like providing effective and efficient tools to the employees which will help them in going about their routine jobs on a day to day basis.

# 2) Increase the salary of the employees to improve the customer service standards

Most of the organizations think that by increasing the salary of the employees they will be able to motivate them to raise the customer service standards. This might not be true as just increasing the employee’s salary will not ensure that they will be able to raise their customer service standards. How the company treats its employee in their work life is rather more important in ensuring their on job behavior and the way that they conduct themselves with their customers. Providing effective training opportunities which can help them in enhancing their careers with the organization or making them part of some or the other important facet of the organizations planning or strategizing function or any other avenue wherein they can contribute towards the growth of the company apart from their routine work will ensure that they take up more responsibility and ownership of the process that they are directly involved in or hired for. They will be self motivated to perform better and this will ensure that they are able to raise the customer service standards of the organization as perceived by the guests who deal with that particular organization.